Analytics Into Action - Google Tech Talks - August 19, 2008

I have made it a point to watch at least one GoogleEngEDU Teck Talk per week. I often download the more entertaining ones to my Samsung - P2 for later viewing. This video has practical information for all those who have a website and track visitors through stats, whatever program they use.

I always install Google Analytics upon launching a new site or making a huge change one website that isn’t using it yet. Stats are only useful if you know how to read them and Matt Bailey explains how.

From Youtube:

Analytics Into Action

Analytics according to Captain Kirk - The original Star Trek series explains many of the principles of analytics and the necessary tools for understanding visitor motivations, segments and website analysis. By looking deeper into the trekkie phenomenon, analysts can better understand how to make website data actionable and enjoyable. Speaker: Matt Bailey